One of the hallmarks of our “smart, dynamic, responsive” philosophy here at 3 Birds is a passion for continuous improvement. There’s a simple reason for that: changing consumer behavior continues to have an impact on the car buying process, and we want to make sure that your dealership is equipped to respond to these changes in a way that resonates with today's consumer.
For Geoff Brooks, Director of Products, streamlining the way we market inventory has been a passion project. “With over a decade of automotive retail experience, I have yet to come across an email platform that allows you to quickly and dynamically build an email campaign with actual inventory on the lot,” he said. “Sure, there are some CRMs that offer similar functionality, but it is a price upgrade and does not provide you any click and engagement metrics.”
Live Inventory, launching later this year, is an all-new component of the 3 Birds platform that allows you to add live inventory to your newsletters, conquest campaigns, and email promotions. The platform is integrated with your Inventory Management System to dynamically draw in key vehicle details including your live photos, pricing information, and even links to your VDPs and CarFax History Reports.
And most importantly, every click is tracked via 3 Birds’ robust reporting and analytics engine – so you’ll know exactly who engaged with what vehicles.
“Would you rather wait for the mysterious fresh-up to walk in or work Internet leads and make phone calls to create appointments?” asks Geoff. “Same concept with Live Inventory: would you rather promote and drive traffic to your inventory and VDPs or simply wait for customers to find you on the ever-competitive Google?”
Geoff worked with our development team to create a unique and intuitively designed interface that makes building a new or used vehicle campaign a matter of minutes (and he’ll be happy to race you). Simply drag, drop, and populate your inventory in real time.
Adding inventory across your digital marketing streams is a great way to land interested customers. For newsletters, it enables your customers to see how easily they can upgrade to a new model. It works great for used inventory, too, and is an effective way to remind customers that you have products to meet all types of needs and budgets.
But the thing that excites Geoff most about Live Inventory is the possibility for new messaging opportunities. “In the crazy retail environment, it’s hard to take the time to craft an email campaign that really says what you want,” he says. “With Live Inventory, it so simple to send the right message, to the right people, with the right content, and the right time.”
Live Inventory will be available soon. If you’d like to make sure you’re ready when it launches, get in touch with us today.